STICK TO YOUR HERITAGE I SAY

American designers Formvision have created a pop-up store for sportswear brand Reebok in New York, USA.

Located in a 3,000 square-foot gallery space, the shop sells limited edition shoes and clothing designed in collaboration with visual artists Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat, alongside Reebok shoes designed in the 1980’s.

I THINK THE SHOP LOOKS PRETTY BLOODY BORING AND OBVIOUS! TALK ABOUT JUMPING ON THE BAND WAGON THAT ACTUALLY LEFT A LONG TIME AGO!
PERSOANLLY I THINK REEBOK SHOULD STICK TO THEIR FOOTBALL, MIKE SKINNER, BRITISH HERITAGE. RATHER THAN IT TRYING TO CONFORM TO SOMETHING THAT THEY REALLY DO NOT SUIT.
IF YOU ALREADY HAVE SUCH STRONG HISTORY WHY NOT ENHANCE THAT INSTEAD OF TRYING TO CREATE SOMETHING FROM SCRATCH!